Strategy
3 min read

Increasing Engagement and Response Rates

Learn new ways to engage with a tech-savvy generation of customers who prefer digital interactions over traditional methods. Here's how dynamic QR codes can elevate your marketing game.
Published on
September 2, 2025
Originally published by

Why Companies Should Use Dynamic QR Codes in Their Print Marketing, Including Direct Mail

Print marketing continues to be a powerful tool, connecting companies directly to consumers. But in an increasingly digital world, how can print campaigns remain relevant and effective? The answer lies in dynamic QR codes—an innovation that takes traditional QR codes to the next level.

Dynamic QR codes not only bridge the gap between print and digital but also offer advanced features like tracking, customization, and the ability to link to phone apps. This opens new ways to engage with a tech-savvy generation of customers who prefer digital interactions over traditional methods. Here's how dynamic QR codes can elevate your marketing game.

Increasing Engagement and Response Rates

Dynamic QR codes make it easier for customers to take immediate action, increasing the likelihood of engagement and conversion.

Examples of Use

  • Direct Mail Campaigns: A postcard with a QR code linking to a limited-time offer for discounted HVAC installation.
  • Door Hangers: A QR code directing prospects to a free plumbing inspection scheduling form.
  • Brochures: A roofing company brochure with a QR code leading to a video explaining the benefits of asphalt shingles.

Pro Tip: Pair QR codes with strong calls-to-action (CTAs) like:

  • “Scan to save $500 on new windows!”
  • “Find us easily—scan for directions to our showroom!”
  • “Text us today—scan to schedule your FREE consultation!”

Contact Us

Fill out our Contact Form or call 770-428-8851 to learn how dynamic QR codes can transform your marketing. Let’s create measurable, impactful campaigns together!

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