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WHAT IS THE DARTboard?

The DARTboard is a single jumbo sized direct mail postcard campaign that features 5 to 8 different advertisers all desiring to reach the same audience and want to share the costs associated with this sort of mailing.  The DARTboard provides the proven benefits of direct mail advertising for a fraction of the cost of solo mail by splitting the costs associated with postage, processing, mailing lists and printing with several other businesses.

THE DARTboard IS COST EFFECTIVE

The piece is mailed generally to homes within a very specific target demographic to maximize consumer response.  And since the costs are shared, advertisers can save 80% or more off traditional solo direct mail costs. 

Current DARTboard campaigns-In Development

Atlanta Intown Home Improvement Postcard

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West Cobb Home Improvement Postcard

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Cobb Pet Owner Postcard

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Click on the above postcard for more details

Roswell Health Postcard Campaign

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Click on the above postcard for more details


HOW MANY ARE DISTRIBUTED AND HOW OFTEN?
These cards are sent via USPS mail to an average of 10,000 carrier route saturation consumer addresses generally within a targeted area.  Future campaigns can be mailed as soon as 4-8 weeks depending on response rates.


HOW IS THE DARTboard DIFFERENT FROM OTHER COUPON MAILERS?

With the DARTboard, there is no need to open an envelope or cellophane wrapper thus allowing your ad to be seen by a higher percentage of consumers.  Since there is only 5-8 total advertisers, you ad will not be cluttered in a large packet with 50+ other businesses of which six could be your direct competition.  The DARTboard postcard is a large 6”x11”* card that is designed to attract attention.   Plus, the DARTboard groups advertisers by geography so that when the consumer responds to one of the advertisers, they will be more likely to also patronize your business since they are in the same general area.

 

Recently completed DARTboard campaigns

EAST COBB 2 HOME IMPROVEMENT CARD
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EAST COBB HOME IMPROVEMENT CAMPAIGN
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Click on the above card for details on the advertisers

Alpharetta Home Improvement Campaign

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Click on above photo for more details

North Cobb Home Improvement Campaign

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Click on above photo for more details