The Big DART

The Big DART

WHAT IS THE BIG DART?
The Big DART is a single jumbo sized direct mail postcard campaign that features 4-6 different advertisers all desiring to reach the same audience and want to share the costs associated with this sort of mailing. The Big DART provides the proven benefits of direct mail advertising for a fraction of the cost of solo mail by splitting the costs associated with postage, processing, mailing lists and printing with several other businesses.
THE BIG DART IS COST EFFECTIVE
The piece is mailed generally to homes within a very specific target demographic to maximize consumer response. And since the costs are shared, advertisers can save 80% or more off traditional solo direct mail costs.

Current DARTboard campaigns-NOW IN DEVELOPMENT

THE BIG DART - POWERS FERRY - MAY

THE BIG DART - East Cobb - MAY

THE BIG DART - NE COBB - MAY

THE BIG DART - East Lake - MAY

THE BIG DART - RIVERSIDE - MAY

THE BIG DART - Maryland/DC

HOW MANY ARE DISTRIBUTED AND HOW OFTEN?
These cards are sent via USPS mail to an average of 10,000 carrier route saturation consumer addresses generally within a targeted area.

HOW IS THE BIG DART DIFFERENT FROM OTHER COUPON MAILERS?

With the Big DART there is no need to open an envelope or cellophane wrapper thus allowing your ad to be seen by a higher percentage of consumers. Since there is only 4-7 total advertisers, you ad will not be cluttered in a large packet with 50+ other businesses of which six could be your direct competition. The Big DART postcard is a large 9"x12" card that is designed to attract attention. Plus, the Big DART groups advertisers by geography so that when the consumer responds to one of the advertisers, they will be more likely to also patronize the other businesses since they are in the same general area.

Recently completed Big DART campaigns

THE BIG DART - RIVERSIDE

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